The Currency

The Future of the Dumbwatch →

Marco Arment:

A common theory among existing watch manufacturers and watch owners, exemplified by TAG Heuer CEO Jean-Claude Biver, is that the Apple Watch not only won’t hurt the existing high-end watch market, but will probably even help it

I agree. I think that the Apple Watch will get certain people more interested in classical watches and the craft of watchmaking. Also, the watch industry is in much better shape than say the smartphone industry before the iPhone launched, or the MP3 player industry before the iPod. I think if the watch companies play their cards right — emphasize their strengths vis-à-vis the Apple Watch (complex mechanics, handmade in Switzerland, the list goes on) — they might have a fighting chance. I wouldn’t be surprised at all if they see growth in the next few years.

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